coupon codes subscription boxes

Start Your Own Monthly-Subscription Business with Coupon Codes!

Another Way to Help Grow the Industry: Join in!

We’ve mentioned previously how the monthly-subscription box-industry explosion has been a boon to the mail-order fulfillment business. Anyone who’s heard the story of Rothys knows that you can make an absolute killing if you build your business properly. So how do we keep this industry growing?

One of the ways is to start your own business.

We take care to only recommend the best tools and products to our association members, so be assured that we have tested out all the products that we are recommending in this post. In fact, we did a case-study for artisan cookies using all these tools below.

How to Start Your Subscription Box Business: The Ultimate Guide

Step 1: Get a Website

Assuming that you have done your research and you’ve found a product that you’d like to offer each month to your consumers, now is the time to get a website live and working.

Here’s how to do it with under $30 (and 24 hours):
– register a domain name. Make it catchy. Use a godaddy promo code from so it only costs 99 cents.
– get hosting for your website. Shared hosting is cheaper, but VPS is faster, and more secure (you’ll be handling payments). Many hosts offer a free trial of their VPS hosting. Try one out.
– Install e-Commerce software. You can either use Paypal (they recently added a subscription model), or you can get professional software like Shopify or BigCommerce to handle it all for you (this is what we did for our case-study).
– Populate your website with your products. You can hire a copywriter to write all the descriptions, or you can do it yourself. We recommend doing it yourself…unless you’re terrible at writing.

Step 2: Set up a Fulfillment Center:

Who is going to assemble your products for you? You need a fulfillment center where the boxes, merchandise, and any insulation/notes are all assembled.
You can rent an office and have the whole production in your own house if you want. But when you’re first starting out, it’ll be better to hire a fulfillment center that has all the staff and tools to assemble your products quickly and cheaply.

netflix-monthly subscription
Netflix started out as a monthly-subscription business.

Step 3: Set up Customer Support:

When you have customers, it’s good business to offer them support for questions or complaints. Set up an 800-number for your business, and contract it out to a company that specializes in these things (don’t worry, there’s plenty of American-call centers, you won’t be sending your customers to India call centers).
There is one cool way to cut down on the support you’ll need to supply by 90%. This is a neat trick I learned from Tim Ferriss’ 4-hour work week.
When you set up the 800-number, have it go to your own phone. When the first customers start calling, figure out which questions they keep on asking. Write them down.
Then, add an FAQ (‘frequently asked questions) page to your website. This way your customers will get most of their answers before they even call you, and the overall call volume will be much lighter (and cheaper) once you sub-contract out to a call center.

Step 4: Market Your Business:

There’s lots of cool subscription-box review websites that would love for you to send them a box in exchange for a review. A quick google search will turn up dozens. This is a time-consuming (and costly) way of growing your business, albeit worthy.
We’ve found that reviews don’t make that much of a difference with subscription boxes. People will subscribe when it’s a cool idea that they find interesting. So how do you reach your target market?
In a word…Facebook.

Everyone is on Facebook. And you can target by age group, interests, and even the customers of a rival company. So if you’re into…say…artisan cookies, you can target people that like “Mrs. Fields”, or other gourmet cookie companies. These are the people you want to be targeting. Get your target to be as narrow as possible. Just focus on your first hundred customers, and then you can expand out and start going after the mass audience.

There we go! There’s the start. Any questions or comments? Let us know!

How Subscription Boxes are Threatening Daily Coupon Sites and Groupon are being given a run for their money.

Back in 2011, Daily deal sites were in their heyday. People signed up in droves, people begged for these companies to start offering daily deals in their cities.

Even with the explosive growth, there were trouble signs from the very beginning. Small businesses were claiming that their Groupon promotions had run them out of business, or that their payments from Groupon were months overdue.

While has begun to offer you a coupon just to incentivize you to stay with them, Groupon has more or less moved on to become a generic coupon code website (a la, which gives them much steadier revenue (and profit).

Nowadays The Daily Deal Sites Are Way Past Their Prime:

daily deal sites vs subscription boxes
Past their Prime?

It’s not difficult to view subscription boxes in a similar light: a simple business model that relies on people’s enthusiasm for products. But subscription boxes differ in some very important respects.

Convenience: Dollar Shave Club, which may be the biggest subscription box business, offers customers something they can sign up for and forget about forever.
It gives the company a recurring source of revenue that they can rely upon, and it gives customers a monthly package (people love getting packages!). Since people are always going to be growing hair, it means these customers can be loyal for decades (potentially).

Control: Instead of going to Walmart and finding the best shampoo that they have in stock (for example, ‘shampoo’ could be anything), customers will instead research and find the shampoo that really speaks to them. It may be a natural organic shampoo made by an artisan in the mountains of Montana, or something like that. But to the customer, they have a product that no one else has (uniqueness), and to support local artisans means you can be philanthropic with your consumption as well.

Will Subscription Boxes Fade Away?

It may not be difficult to look at the subscription box craze and wonder if we have peaked. But we don’t think that they will start to fade the way daily deal sites have.

For one, daily deal sites are an insanely easy business model to copy. You can’t patent ‘daily deals’, and there are thousands of Groupon-imitators out there right now all over North America.

Subscription boxes are easy to imitate, but they is no big ‘Groupon’ in the subscription business. In fact, its a way to expand income and customer loyalty among nearly every existing business. Nearly any business could start up a subscription box of their products and mail them out every month, or every three months.

It’s essentially a new way for any business, anywhere, to sell more products. Isn’t that awesome?

sales funnels and lunarpages coupon codes

How to Create a Sales Funnel with GreenGeeks Coupon Codes

The sales funnel is an essential part of any business websites. It is the section that helps business owners convert views into sales on marketing portals. Its called a sales funnel because when represented in diagram format it looks like a funnel.

Use GreenGeeks Coupon Codes to set up Your Website Hosting

So in order to build a sales funnel, you will first need a website. I recommend Greengeeks, not just because they are a great web host but also because of the coupons that can be found at There is a deal where you get 35% off your web hosting package, for the entire lifetime of that account. Most hosts will only give you a deal for the first month or two, so that is really incredible.

lunarpages coupon codes

How to Build a Sales Funnel

The outlines of a business revenue funnel may differ depending on the process that customers go through to purchase products and services from a website. However, some steps must be a part of every revenue funnel.

Step 1: Create awareness of the product

The awareness part of your sales and marketing website should inform potential customers of the product or service on sale. You do this by coming up with an eye-catching landing page. It should grab the interest of potential clients quickly so that you pull traffic to your website. You can do this through webinars, tutorials, blog posts, videos and paid adverts among other forms of content that attract and engage the client’s attention prompting them to have a look at what you are selling

Make sure your landing page contains adequate information on the product or service you are selling. It should also include a call to action portal that encourages the customer to make a move towards purchasing a product.

Step 2: Pre-sell your product

Once a buyer is aware of the product and what it can do, its time to present an offer to them. Provide attractive packages that will make it worth their while to buy your product or service. Here you can provide them with a trial period option that allows them to test the product and its efficiency for a select period. The idea is to hold their interest in the product or service you are selling and pull them to make a purchase. Of course, to get many sales, you must make sure that your product is exciting enough and solution-oriented to give the client the desire to buy.

Step 3: Purchase phase

After the pre-sell, have a purchase option for clients that are interested in buying your product or service. You need to leverage this chance to assure your business of future purchases from your client. Your purchase offers must be set out in a way that guarantees future sales after the first one.

So create proposals that give the client an option to subscribe to the product or service in future so that you guarantee your business of continuous revenue from them. For example, provide them with an opportunity to try your product for one week free and then they can upgrade to a quarterly package, six months package or yearly one. You could also provide free shipping for any sale made.

Many businesses price their products in a way that attracts the customer to subscribe to a more significant package by offering discounts. The idea is to make the client feel they are getting value for money while guaranteeing you continuous sales which is a win-win solution.

Step 4: Downgrade option

If you have set up your sales website correctly, clients often start with the biggest purchase package they can afford. It happens this way because you as the business owner have given them a reason to buy bigger packages at discounted rates, and proven the value of your product or service. Since most clients want to save money on purchases, they often choose what they can get more for less.

However, you have to consider that once the first subscription is over, some clients may choose not to purchase your product or service again. To avoid losing such customers, you need to give them a cheaper option in the form of a downgrade. Offering more affordable options of your product or service ensures that your client does not leave so that you continue to get revenue from them.

Step 5: The follow-up

Here you manage your clients by making sure they are happy with your product or service at all times. You don’t get a clients money and forget about them. Many will lose interest and either go to the competition or forget about the product or services altogether.

In the follow-up section, you should offer incentives that keep your clients happy and a part of your clientele always. You can do this by sending them information on deals and offering reward schemes. Here you can even give incentives for them to bring in new clients for compensation. Whatever you choose, find a way to keep your customers interest on your product and service at all times, and they will be customers for life.

The steps of a sales funnel help you to filter out good clients from the considerable traffic that visits your website each day.It helps you to make the best of your resources to keep as many interested clients as possible. It is a great tool to capture customers, foster product loyalty and guarantee return business.

Monthly Subscription Boxes Are All The Rage!

A Spotlight on a New Business Dependent on Mail-Order Fulfillment.

I have a successful coffee subscription box business that focuses on fresh coffee from small-market areas like Hawaii, Mexico, Bolivia and Ecuador (among others). We have a large subscription base and the drop-off is minimal. What most people don’t know is that it took a long time to get here, and my first business was an unmitigated disaster.

Years ago I tried to start up a monthly-wine club business. It was a great idea: wine and chocolates, delivered to your door, every single month. I could see lots of adult couples, single women, wine collectors and more subscribing and getting a new bottle of wine every month. I thought I was a genius.

loot crate coupon code
Dollar Shave Club is leading the charge in a whole new industry.

Well, in six months it went belly-up. Partly it was because (I found out later) there are several restrictions on buying wine online in a dozen states, which severely limited my market potential. But mostly, people weren’t really interested in the monthly subscription plan. People wanted to go to the store when they had an impulse and pick out the wine they wanted.

As it turns out, I was just way ahead of my time.

It first started with amusing advertisements for BlueApron. com.

Now there are hundreds of cool subscription boxes to choose from. From Graze (offering four healthy snacks with each box) to Birchbox (offering beauty products), it seems like everyone is discovering that the convenience of subscription boxes is totally worth it.

And why are people flocking to subscription boxes now? As opposed to ten years ago for my wine business?

Free Shipping. And Fast fulfillment. Fulfillment services like the ones this website represents are the reason these businesses are becoming so popular. You can subscribe and be absolutely certain that each box will arrive on time, for free, and there will be absolutely no cash-on-delivery or any other nonsense that used to kill the package delivery industry in the past.

Pretty nice, right? It’s amazing how if you work hard to remove a lot of the hassles your customers experience, you will open yourself up to growth like you never imagined!

What Can We Do To Keep Improving?

There’s three ways: keep it free, make it faster, and make it higher quality.

We have developed some very cool subscription boxes that keep sensitive materials from breaking during the shipping process. If we continue to develop this technology, the wide range of products that can be offered in this industry will continue to expand.

Make it fast: we can always work on assembling these gift boxes faster than we do now. We can’t make the delivery companies move faster (although they are working on it too!), but we can go from customer order to parcel pick-up in as little time as possible.